Employer / B2B performance · 7 days ending 7 August 2026

At a glance

Employer organic visibility and website traffic increased, while paid conversion efficiency softened.

Organic clicks

GSC

24,290

↑ 11.2% WoW

Employer pages received 2,446 more organic clicks than the previous seven days.

Website sessions

GA4

18,120

↑ 5.5% WoW

Sessions are classified using the Employer landing-page scope.

Key events

GA4

826

↑ 5.1% WoW

Paid conversions

ADS

312

↓ 7.7% WoW

Conversion figures may restate while the recent attribution window remains open.

Analyst briefing

What changed

Ranked from deterministic, structured evidence.

GSCPriority 94

Payday Super was the largest organic growth contributor

The page gained 710 clicks week on week and accounted for 29% of the Employer area’s net organic increase.

Click change: +710
Share of net growth: 29%

GSCPriority 86

Organic CTR improved alongside average position

CTR moved from 4.6% to 4.8%, while average position improved from 9.1 to 8.4. These are related observations, not a causal claim.

CTR change: +0.2 pp
Position change: 0.7 better

ADSPriority 91

Paid conversion efficiency softened

Spend increased 6.3% while conversions declined 7.7%, taking cost per conversion from $34.67 to $39.94.

Conversions: −26
CPA change: +15.2%

Source detail

Organic search

Clicks grew faster than impressions, with gains concentrated on a small group of Employer information pages.

Organic clicks

GSC

24,290

↑ 11.2% WoW

Employer pages received 2,446 more organic clicks than the previous seven days.

Search impressions

GSC

505,940

↑ 6.0% WoW

Organic CTR

GSC

4.8%

↑ 0.2 pp WoW

Average position

GSC

8.4

Improved 0.7 positions WoW

Organic clicks

Daily Google Search clicks for the current and previous seven-day periods.

1–7 Aug25–31 Jul

Daily Google Search clicks for the current and previous seven-day periods.
Day	Current	Previous
Sat	3,200	3,000
Sun	3,380	3,070
Mon	3,410	3,110
Tue	3,490	3,080
Wed	3,610	3,134
Thu	3,540	3,200
Fri	3,660	3,250

Pages contributing to click change

Current vs previous 7 days

Entity	Current	Change
/employer/payday-super	4,110	+710+20.9%
/employer/super-obligations	3,240	+420+14.9%
/employer/super-for-employees	2,005	+265+15.2%
/employer	2,630	-310-10.5%
/employer/resources	1,120	-180-13.8%

Source detail

Website performance

Employer sessions and key events both increased, while engagement rate remained broadly stable.

Website sessions

GA4

18,120

↑ 5.5% WoW

Sessions are classified using the Employer landing-page scope.

Active users

GA4

14,640

↑ 4.7% WoW

Engagement rate

GA4

63.1%

↑ 0.7 pp WoW

Key events

GA4

826

↑ 5.1% WoW

Website sessions

Daily GA4 sessions classified by an Employer landing page.

1–7 Aug25–31 Jul

Daily GA4 sessions classified by an Employer landing page.
Day	Current	Previous
Sat	2,400	2,300
Sun	2,530	2,380
Mon	2,510	2,410
Tue	2,620	2,440
Wed	2,690	2,517
Thu	2,670	2,550
Fri	2,700	2,580

Landing pages contributing to session change

Current vs previous 7 days

Entity	Current	Change
/employer/payday-super	3,280	+350+11.9%
/employer/super-obligations	2,510	+250+11.1%
/employer/make-a-payment	1,790	+140+8.5%
/employer	2,340	-130-5.3%

Source detail

Paid search

Paid traffic was slightly lower and conversion efficiency declined, despite higher spend.

Paid search spend

ADS

$12,460

↑ 6.3% WoW

Paid clicks

ADS

5,040

↓ 2.6% WoW

Paid conversions

ADS

312

↓ 7.7% WoW

Conversion figures may restate while the recent attribution window remains open.

Cost per conversion

ADS

$39.94

↑ 15.2% WoW

Paid conversions

Daily Google Ads conversions for the current and previous seven-day periods.

1–7 Aug25–31 Jul

Daily Google Ads conversions for the current and previous seven-day periods.
Day	Current	Previous
Sat	46	50
Sun	44	48
Mon	43	49
Tue	45	46
Wed	47	47
Thu	43	49
Fri	44	49

Campaigns contributing to conversion change

Current vs previous 7 days

Entity	Current	Change
Employer Brand	112	+6+5.7%
Payday Super	88	-5-5.4%
Employer Generic	74	-11-12.9%
Super Obligations	38	-16-29.6%