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RESTALYTICS · WEEKLY PERFORMANCE
Employer / B2B performance
7 days ending 7 August 2026
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| AT A GLANCE |
| Employer organic visibility and website traffic increased, while paid conversion efficiency softened. |
| Organic clicks |
| 24,290 |
| ↑ 11.2% WoW |
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| Website sessions |
| 18,120 |
| ↑ 5.5% WoW |
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| Key events |
| 826 |
| ↑ 5.1% WoW |
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| Paid conversions |
| 312 |
| ↓ 7.7% WoW |
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| What changed |
| GSC |
| Payday Super was the largest organic growth contributor |
| The page gained 710 clicks week on week and accounted for 29% of the Employer area’s net organic increase. |
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| GSC |
| Organic CTR improved alongside average position |
| CTR moved from 4.6% to 4.8%, while average position improved from 9.1 to 8.4. These are related observations, not a causal claim. |
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| GOOGLE ADS |
| Paid conversion efficiency softened |
| Spend increased 6.3% while conversions declined 7.7%, taking cost per conversion from $34.67 to $39.94. |
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| Organic search |
| Clicks grew faster than impressions, with gains concentrated on a small group of Employer information pages. |
| Organic clicks |
| 24,290 |
| ↑ 11.2% WoW |
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| Search impressions |
| 505,940 |
| ↑ 6.0% WoW |
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| Organic CTR |
| 4.8% |
| ↑ 0.2 pp WoW |
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| Average position |
| 8.4 |
| Improved 0.7 positions WoW |
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| Pages contributing to click change |
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/employer/payday-super
+710
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/employer/super-obligations
+420
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/employer/super-for-employees
+265
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/employer
-310
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| Website performance |
| Employer sessions and key events both increased, while engagement rate remained broadly stable. |
| Website sessions |
| 18,120 |
| ↑ 5.5% WoW |
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| Active users |
| 14,640 |
| ↑ 4.7% WoW |
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| Engagement rate |
| 63.1% |
| ↑ 0.7 pp WoW |
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| Key events |
| 826 |
| ↑ 5.1% WoW |
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| Landing pages contributing to session change |
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/employer/payday-super
+350
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/employer/super-obligations
+250
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/employer/make-a-payment
+140
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/employer
-130
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| Paid search |
| Paid traffic was slightly lower and conversion efficiency declined, despite higher spend. |
| Paid search spend |
| $12,460 |
| ↑ 6.3% WoW |
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| Paid clicks |
| 5,040 |
| ↓ 2.6% WoW |
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| Paid conversions |
| 312 |
| ↓ 7.7% WoW |
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| Cost per conversion |
| $39.94 |
| ↑ 15.2% WoW |
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| Campaigns contributing to conversion change |
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Employer Brand
+6
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Payday Super
-5
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Employer Generic
-11
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Super Obligations
-16
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View full report
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GSC through 7 Aug 2026 · GA4 through 9 Aug 2026 · Google Ads through 9 Aug 2026
Search Console uses its native Pacific reporting date. This snapshot is draft.
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